很多 Seedance 2.0 Prompt 之所以效果普通，不是因為模型不夠強，而是因為 Prompt 本身提供的資訊不夠。
團隊很常寫出這樣的描述：
premium ad, cinematic, beautiful lighting, viral product video
問題不在於這些詞完全沒用，而在於它們沒有告訴 Seedance 觀眾到底應該看到什麼。
這篇文章整理了 20 個更實用的 Seedance 2.0 Prompt 示例，你可以直接拿去改寫。目標不是把 Prompt 寫得更文藝，而是讓第一版結果更可用。
一個簡單但有效的 Prompt 結構
在看示例之前，先記住一個基本框架：
- 主體：畫面裡是什麼。
- 場景：事情發生在哪裡。
- 動作：什麼在變化或移動。
- 鏡頭：觀眾如何看到這一切。
- 目標：這支影片想傳達什麼結果。
模板可以直接套用：
Create a short video showing
[subject]in[setting]. The main action is[action]. Use[camera direction]with[lighting / tone]. The goal is to make the viewer[reaction / outcome].
如果你還想先理解完整工作流，也可以先看：
文生影片 Prompt 示例
1. 產品發布預告
Create a short launch teaser for a matte black wireless speaker on a dark stone table. Start with a macro shot of the grille, then use a slow push-in as soft sunrise light moves across the product. Keep the speaker centered and premium. The goal is to make the launch feel modern and desirable for a landing page hero.
2. SaaS 首頁 Hero 影片
Create a short product hero video for an AI analytics dashboard on a laptop screen in a bright modern office. Animate the interface with clean motion and a subtle push-in camera move. Keep the dashboard legible and product-focused. The goal is to make the software feel fast, useful, and credible.
3. 時尚 Campaign 概念片
Create a short fashion campaign video showing a model walking through a minimal concrete hallway with dramatic side lighting. Use a smooth tracking shot and slow-motion motion feel. Keep the styling editorial and polished. The goal is to feel premium and brand-forward.
4. 食品推廣影片
Create a short food promo showing a warm croissant being broken open on a wooden cafe table at morning light. Capture visible steam, crumbs, and a slight top-down camera move. The goal is to make the pastry feel fresh and indulgent for social media promotion.
5. App 發布社群短片
Create a short social launch video for a meditation app. Show a smartphone interface appearing over a calm sunrise gradient background, with slow floating motion and clean UI transitions. The goal is to make the app feel calming, modern, and easy to start using.
文生影片節奏參考樣片
這段樣片用來幫助讀者建立對鏡頭節奏與表現方式的直觀判斷。它來自站點現有素材庫，不代表一定是本頁某個 Prompt 的直接輸出。
說明：這是一張從站點現有樣片中截取的真實靜幀，更適合用來判斷第一幀裡資訊是否過多、主體是否足夠突出。
圖生影片 Prompt 示例
這類示例更適合你已經有一張源圖，並且希望保留構圖的時候。
6. 電商產品圖動效
Animate this premium skincare serum image into a short ecommerce ad. Keep the bottle shape and label stable. Add gentle water droplets, soft reflections, and a slow dolly-in. Maintain a clean white vanity setting. The goal is to feel premium and gift-worthy for paid social.
7. 產品詳情頁影片
Animate this compact coffee grinder image into a short product detail page video. Keep the grinder centered and recognizable. Add beans pouring into the top with a slow dolly-out as the handle turns. The goal is to make the product feel functional and premium.
8. 飲料廣告靜幀轉影片
Animate this canned sparkling drink image into a bright summer ad. Keep the can design stable. Add condensation, citrus slices dropping into frame, and a slight handheld camera movement. The goal is to feel refreshing and energetic for paid social.
9. 美妝特寫動效
Animate this lipstick product photo into a luxury beauty clip. Keep the packaging shape and logo sharp. Add a subtle rotation, warm reflective highlights, and a smooth camera push-in. The goal is to make the product feel elegant and premium for a landing page section.
10. 家居生活方式畫面
Animate this chair lifestyle image into a short home decor video. Preserve the room composition and chair design. Add soft curtain movement, natural light shift, and a gentle camera pan. The goal is to make the room feel calm, aspirational, and lived-in.
圖生影片運動參考樣片
這段樣片更適合幫助你理解「構圖穩定、運動輕微」的圖生影片方向。
說明：這是一張從站點現有樣片中截取的真實靜幀，更適合判斷構圖穩定性與主體是否仍然清晰。
面向行銷團隊的 Prompt 示例
11. 付費廣告 Hook
Create a short paid social ad for a portable blender in a bright apartment kitchen. Start with fruit dropping into the blender, then cut to a quick blend moment and a positive reaction shot. Use natural handheld framing. The goal is to feel authentic and scroll-stopping.
12. 功能預告片
Create a short feature teaser for an AI writing tool. Show a cluttered document transforming into a clean polished draft with smooth interface motion and a slight zoom-in. Keep the message simple and product-focused. The goal is to show time savings in the first three seconds.
13. 電商促銷短片
Create a short sale promo for a premium candle brand. Show the candle on a warm wooden shelf with soft evening light, subtle smoke movement, and elegant camera motion. Add a final composition that leaves room for promotional text. The goal is to feel cozy and giftable.
14. 賣點示範影片
Create a short product benefit video for a water bottle with a built-in filter. Show the bottle being filled outdoors, a clean close-up of the filter mechanism, and a subtle camera move that keeps the bottle central. The goal is to make the product feel practical and trustworthy.
15. EDM 頭圖影片
Create a short email header video for a spring skincare launch. Show a serum bottle surrounded by soft flowers and reflected morning light, with minimal movement and elegant pacing. The goal is to create a premium seasonal visual that supports the launch message.
面向落地頁和 SEO 頁面的 Prompt 示例
16. Landing Page Hero Loop
Create a short looping hero video for an AI video generator landing page. Show abstract motion frames evolving into polished video scenes, with clean transitions and soft light gradients. Keep the composition simple so text overlay remains readable. The goal is to make the product feel fast and creative.
17. 教學頁示範短片
Create a short tutorial-style demo video showing a prompt being turned into a finished marketing video. Use a clean product-focused sequence with a slight zoom-in and minimal background distraction. The goal is to make the workflow feel understandable and fast.
18. 對比頁支援影片
Create a short comparison-page support video showing a premium product concept with stable composition, realistic lighting, and controlled camera movement. The goal is to illustrate reliable draft quality for evaluation by marketing teams.
面向創意測試的 Prompt 示例
19. UGC 風格示範
Create a short creator-style product demo in a bright home kitchen. Show a person unboxing a compact juicer, using it, and reacting positively to the first sip. Use handheld framing and quick natural cuts. The goal is to feel authentic and native to short-form social.
20. 高端品牌概念片
Create a short luxury brand film showing a gold watch on black velvet under directional studio lighting. Use a slow orbiting camera move and refined reflections across the metal surface. Keep the scene minimal and premium. The goal is to make the product feel exclusive and collectible.
如何把這些示例改成自己的版本
你可以替換這些部分：
- 主體；
- 場景；
- 鏡頭運動；
- 投放渠道；
- 業務目標。
但最好不要丟掉 Prompt 背後的邏輯。
一個真正有效的 Prompt，至少要回答這三個問題：
- 發生了什麼；
- 觀眾怎麼看到；
- 這支影片為什麼存在。
寫 Prompt 時要避免什麼
風格詞過多
cinematic、beautiful 這些詞可以輔助，但不能替代場景描述。
一次塞太多想法
如果一個 Prompt 同時要三個場景、兩種情緒和四個賣點，結果通常會變糊。
不說明什麼必須穩定
這在圖生影片裡尤其重要。如果產品外形、包裝與品牌元素必須保持一致，就要直接寫出來。
不考慮投放目標
落地頁 Hero、廣告短片和教學頁示範，本來就不是同一種任務，不應使用完全一樣的 Prompt。
一個快速檢查清單
正式生成前，先問自己：
- 主體是否足夠明確？
- 場景是否足夠具體？
- 是否只有一個主要動作？
- 鏡頭方向是否簡單清楚？
- 輸出目標是否明確？
如果這些問題裡有一個答不上來，就應該先修改 Prompt，再繼續生成。
總結
最好的 Seedance 2.0 Prompt，不是最華麗，而是最有用。
只要你的 Prompt 清楚定義了主體、場景、動作、鏡頭和目標，Seedance 做出可用第一版的機率就會明顯提高。
如果你想馬上開始，可以直接進入對應工作流：
下一步建議測試什麼
如果你想更系統地提升 Prompt 品質，建議一次只測一個變數：
- 是否明確寫出投放場景，例如 landing page、paid social、tutorial。
- 在主體和目標不變的前提下，只改鏡頭指令。
- 比較「一個主動作」與「多個主動作」對結果穩定性的影響。
這種方法通常比每輪都把整段 Prompt 改得面目全非更有效。